Use this calculator to help determine the ideal selling price for a product to achieve your desired profit margin on sales. Start by entering your wholesale product cost, and then enter in your gross margin percentage or markup to find the selling price. If your business has a mix of products for sale you can enter up to 10 different products in your inventory mix. When you are done with your calculation click on the "View Report" button to view a printable version of the results. This calculator shows the gross profit on items but does not account for other fixed business costs that act as inputs into the net margin on sales.